{"id":91137,"date":"2023-09-28T18:05:16","date_gmt":"2023-09-28T10:05:16","guid":{"rendered":"https:\/\/flydesk.com\/?p=91137"},"modified":"2024-10-03T00:58:09","modified_gmt":"2024-10-02T16:58:09","slug":"the-impact-of-hybrid-work-on-company-culture","status":"publish","type":"post","link":"https:\/\/flydesk.com\/ru\/insights\/the-impact-of-hybrid-work-on-company-culture\/","title":{"rendered":"\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 Company"},"content":{"rendered":"<p>\u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f COVID-19 \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0434\u0435\u043b\u044f\u0442 \u0441\u0432\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0431\u043e\u0442\u043e\u0439 \u0432 \u043e\u0444\u0438\u0441\u0435 \u0438 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u043e\u0439. \u0425\u043e\u0442\u044f \u044d\u0442\u043e\u0442 \u0433\u0438\u0431\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e <a href=\"https:\/\/flydesk.com\/ru\/insights\/switch-to-a-hybrid-work-model\/\" target=\"_blank\" rel=\"noopener\">\u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430<\/a>, \u044d\u0442\u043e \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0434\u043b\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. <a href=\"https:\/\/www.bamboohr.com\/blog\/what-is-company-culture\"  target=\"_blank\" rel=\"noopener nofollow\">Company \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430<\/a> \u042d\u0442\u043e \u043d\u0430\u0431\u043e\u0440 \u043e\u0431\u0449\u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439, \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u0439 \u0438 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0435\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u0412\u043e\u0442 \u0432\u0437\u0433\u043b\u044f\u0434 \u043d\u0430 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0435\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f:<\/p>\n<h2><strong>\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 Company<\/strong><\/h2>\n<ol>\n<li><strong>\u0420\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u043e\u0431\u0449\u0435\u043d\u0438\u044f:<\/strong> \u0412 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0447\u0435\u0439 \u0441\u0440\u0435\u0434\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u0432 \u043e\u0444\u0438\u0441\u0435, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043c\u0435\u0442\u043e\u0434\u044b \u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u044b\u0439 \u0447\u0443\u0432\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0441\u0435\u0431\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u043c \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c.<\/li>\n<li><strong>\u041e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u0438:<\/strong> \u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0447\u043d\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0438 \u0432\u043e\u0441\u043f\u0438\u0442\u0430\u043d\u0438\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439, \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0430 \u0440\u0430\u0441\u0441\u0442\u043e\u044f\u043d\u0438\u0438. \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044e \u0438\u0437\u043e\u043b\u044f\u0446\u0438\u0438 \u0438 \u0440\u0430\u0437\u043e\u0431\u0449\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li><strong>1TP2807\u041f\u0440\u0430\u0432\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u043e\u0434\u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c:<\/strong> \u041d\u0430\u0439\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0442\u0430\u043c, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u044b, \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u0434\u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e. \u042d\u0442\u043e\u0442 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\n<li><strong>\u0420\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0438 \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u044c:<\/strong> \u0413\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043c\u043e\u0433\u0443\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043d\u0435\u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u043e \u0432 \u0434\u043e\u0441\u0442\u0443\u043f\u0435 \u043a \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c \u0438 <a href=\"https:\/\/www.globalization-partners.com\/blog\/diversity-and-inclusivity-company-culture\/?utm_source=Adwords&amp;utm_medium=cpc&amp;utm_campaign=Search_|_Nordics_-_Dynamic_[en]&amp;utm_term=&amp;network=g&amp;gclid=CjwKCAjwyNSoBhA9EiwA5aYlb-JMoHkNLrYWjhStqYmCmQk7kRGtfn6H7QV-bU2ohelThk7hlbUhPxoCg6MQAvD_BwE\" target=\"_blank\" rel=\"noopener nofollow\">\u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a>. \u041a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u043c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u0440\u0430\u0432\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043a\u0430\u0440\u044c\u0435\u0440\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e.<\/li>\n<\/ol>\n<p><img decoding=\"async\"   class=\"alignnone wp-image-91141\"   src=\"https:\/\/mlgucbjxeu1m.i.optimole.com\/cb:B7VA.3e989\/w:1024\/h:560\/q:mauto\/ig:avif\/f:best\/https:\/\/flydesk.com\/wp-content\/uploads\/2023\/09\/Artboard-3-1.png\"   alt=\"\"   width=\"663\"   height=\"363\" \/><\/p>\n<h2><strong>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b Company \u0432 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0447\u0435\u0439 \u0441\u0440\u0435\u0434\u0435<\/strong><\/h2>\n<ol>\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0438 \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438:<\/strong> \u041f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u043e\u043d\u0438 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u0440\u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. \u0427\u0435\u0442\u043a\u043e \u0434\u043e\u043d\u0435\u0441\u0438\u0442\u0435 \u044d\u0442\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043e \u0432\u0441\u0435\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u043c\u0435\u0441\u0442\u0430 \u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u044b.<\/li>\n<li><strong>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438:<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c <a href=\"https:\/\/flydesk.com\/ru\/insights\/tool-guide-to-communications-for-remote-teams\/\"  target=\"_blank\" rel=\"noopener\">\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b<\/a>, \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043e\u0431\u043c\u0435\u043d\u0430 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u043c\u0438 \u0434\u043b\u044f \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0438 \u043e\u0444\u0438\u0441\u043d\u044b\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438. \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044e.<\/li>\n<li><strong>1TP2807\u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0442\u0430\u0431\u043b\u0438\u0446\u044b:<\/strong> \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0447\u0435\u0442\u043a\u0443\u044e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0443, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0443\u044e \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0439 \u0438 \u043e\u0444\u0438\u0441\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0440\u0430\u0431\u043e\u0447\u0435\u0435 \u0432\u0440\u0435\u043c\u044f, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0441\u0432\u044f\u0437\u0438. 1TP2807\u0414\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043e\u0447\u0435\u0442\u0430\u0442\u044c\u0441\u044f \u0441 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e.<\/li>\n<li><strong>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0437\u0430\u0435\u0437\u0434\u044b:<\/strong> \u0412\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0445 \u043b\u0438\u043d\u0438\u0439 \u0441\u0432\u044f\u0437\u0438. \u041f\u043e\u043e\u0449\u0440\u044f\u0439\u0442\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0431\u0435\u0441\u0435\u0434\u044b \u0437\u0430 \u0447\u0430\u0448\u043a\u043e\u0439 \u043a\u043e\u0444\u0435 \u0438\u043b\u0438 \u043d\u0435\u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u0441 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0447\u043b\u0435\u043d\u0430\u043c\u0438 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f.<\/li>\n<li><strong>\u0418\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u044b\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b:<\/strong> \u0421\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 <a href=\"https:\/\/www.freshworks.com\/10-things-that-make-remote-employees-love-their-workplace-blog\/\"  target=\"_blank\" rel=\"noopener nofollow\">\u0443\u0441\u0438\u043b\u0438\u044f \u043f\u043e \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e<\/a> \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u043d\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0445, \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0445 \u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0445. \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0443\u0439\u0442\u0435 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043f\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0438\u043b\u0438 \u0441\u0442\u0438\u043f\u0435\u043d\u0434\u0438\u0438 \u0434\u043b\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0433\u043e \u043e\u0444\u0438\u0441\u0430.<\/li>\n<li><strong>\u041c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438:<\/strong> \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u043c\u043e\u0433\u043b\u0438 \u0432\u044b\u0440\u0430\u0436\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043e\u043f\u0430\u0441\u0435\u043d\u0438\u044f, \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438\u0434\u0435\u044f\u043c\u0438 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u044b. \u0421\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u044d\u0442\u043e\u0439 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u0446\u0435\u043d\u0438\u0442\u0435 \u0432\u043a\u043b\u0430\u0434 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/li>\n<li><strong>\u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435:<\/strong> \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0438\u043c\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0442\u0435\u043c \u0436\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f, \u0447\u0442\u043e \u0438 \u0438\u0445 \u043a\u043e\u043b\u043b\u0435\u0433\u0438 \u0432 \u043e\u0444\u0438\u0441\u0435. \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u043a\u0430\u0440\u044c\u0435\u0440\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.<\/li>\n<li><strong>\u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u044f\u0449\u0438\u0445 \u043a\u0430\u0434\u0440\u043e\u0432:<\/strong> \u041e\u0431\u0443\u0447\u0430\u0439\u0442\u0435 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438, \u0443\u0434\u0435\u043b\u044f\u044f \u043e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044e \u0434\u043e\u0432\u0435\u0440\u0438\u044f, \u0447\u0435\u0442\u043a\u043e\u043c\u0443 \u043e\u0431\u0449\u0435\u043d\u0438\u044e \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u043c\u0443 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/li>\n<li><strong>\u0418\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435 \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435:<\/strong> \u041f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e <a href=\"https:\/\/www.forbes.com\/sites\/glebtsipursky\/2022\/12\/15\/how-to-measure-the-success-of-your-hybrid-work-model\/\"  target=\"_blank\"  rel=\"noopener nofollow\">\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c<\/a> \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043e\u043f\u0440\u043e\u0441\u043e\u0432, \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435, \u0447\u0442\u043e\u0431\u044b \u0432\u043d\u0435\u0441\u0442\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0432\u044b \u0432 \u0441\u0432\u043e\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/li>\n<li><strong>\u041f\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u0440:<\/strong> \u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0434\u043e\u043b\u0436\u043d\u043e \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041a\u043e\u0433\u0434\u0430 \u043b\u0438\u0434\u0435\u0440\u044b \u0440\u0430\u0441\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b <a href=\"https:\/\/www.businessnewsdaily.com\/5244-improve-work-life-balance-today.html\"  target=\"_blank\"  rel=\"noopener\">\u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0431\u043e\u0442\u043e\u0439 \u0438 \u043b\u0438\u0447\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u044c\u044e<\/a>, \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u043e\u043d \u043f\u043e\u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0434\u043b\u044f \u0432\u0441\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\n<\/ol>\n<p>Maria Harutyunyan, co-founder of\u00a0<a href=\"https:\/\/www.loopexdigital.com\/\"   target=\"_blank\" rel=\"noopener nofollow\">Loopex Digital<\/a>, explains that hybrid work has a significant impact on company culture, both positively and negatively. &#8220;While hybrid work promotes flexibility and work-life balance, it can also lead to challenges in maintaining strong team cohesion and communication,&#8221; she notes. To counter these challenges, companies need to foster clear communication strategies, create intentional touchpoints, and invest in technologies that support remote collaboration. This balance allows organizations to sustain a positive culture while benefiting from the productivity and flexibility of hybrid work.&#8221;<\/p>\n<p>\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0432 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0447\u0435\u0439 \u0441\u0440\u0435\u0434\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0443\u0441\u0438\u043b\u0438\u0439 \u043f\u043e \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438, \u043e\u0431\u0449\u0435\u043d\u0438\u044e \u0438 \u0440\u0430\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u041f\u0440\u0438\u0437\u043d\u0430\u0432\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0445 \u0440\u0435\u0448\u0430\u044f, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u0431\u043b\u0430\u0433\u043e\u043f\u043e\u043b\u0443\u0447\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0443\u0441\u043f\u0435\u0445\u0443, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0433\u0434\u0435 \u043e\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442.<\/p>\n<p><a href=\"https:\/\/flydesk.com\/ru\/get-in-touch\/\"   target=\"_blank\"   rel=\"noopener\">\u0421\u0432\u044f\u0437\u0430\u0442\u044c\u0441\u044f \u0441 \u043d\u0430\u043c\u0438<\/a> \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a <a href=\"https:\/\/flydesk.com\/ru\/app\/\"  target=\"_blank\" rel=\"noopener\">\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 FLYDESK<\/a>\u00a0 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0440\u0435\u0448\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u0437\u0430\u0434\u0430\u0447\u0443 \u044d\u0442\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u044b.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f COVID-19 \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0433\u0438\u0431\u0440\u0438\u0434\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0434\u0435\u043b\u044f\u0442 \u0441\u0432\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0430\u0431\u043e\u0442\u043e\u0439 \u0432 \u043e\u0444\u0438\u0441\u0435 \u0438 \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u043e\u0439. \u0425\u043e\u0442\u044f \u044d\u0442\u043e\u0442 \u0433\u0438\u0431\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432, \u043e\u043d \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0434\u043b\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. Company \u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u2014 \u044d\u0442\u043e \u043d\u0430\u0431\u043e\u0440 \u043e\u0431\u0449\u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439, \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u0439 \u0438 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u2026<\/p>","protected":false},"author":7,"featured_media":91139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,47],"tags":[273,485,370,590,605,609,509,611,607,237,1520,608,610,606],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Impact of Hybrid Work on Company Culture &mdash; 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